The 'Music Video Day' concept carries an intentionally high risk of failure at the heart of it. If you're not organised enough, don't work well as a team, don't give clear directions to your cast, underestimate the setup time for each shoot and for each shot, don't quickly move to secure costumes and props, don't book rooms in time ... spectacular, very public failure is a very real possibility.
The flipside to failure is what you can learn from it - and the inspiration and impetus you might gain as you stride on to your main productions. When we had filmmaker Coz Greenop in recently, a crucial part of his story, his ultimate pathway to success in Cannes, was his 'failure' here with his GCSEs.
Not getting the required grades to enter 6th form, he went elsewhere, excelled in Media Studies and set out on the path that led to launching a successful business, a globally distributed debut feature film and getting hired to helm a £4m second feature.
I'm thinking about this not just in the context of the exhausting past week with effectively two videos and a feVocalist shot, but from reading an article about 90s (and very much ongoing) Northern Irish pop rockers Ash (Girl From Mars...) in the summer 2015 edition of Classic Rock magazine, an airport purchase en route to Luxembourg which I'm only now getting round to reading a week later.
Ash had a huge hit with their debut album, but their darker follow-up tanked. That happened while they were still teenagers, quite remarkably. Vocalist Tim Wheeler would consequently languish in a New York hotel, self-harming, before bouncing back with an even bigger third album (having quelled the bipolar disorder that led to such self-destructiveness).
I thought this was a great quote:
We also had significant failures... TBC
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