Lets take a fresh look at the male gaze...
To help refresh our semiotic skills, and as a very practical help for
the Y11s, we looked at and wrote in feedback on several rough cuts
of Y11 music videos, viewable from the playlist below (you can also
comment directly on YT and I can pass this on). I'm awaiting updated
cuts at the time of writing.
Along the way, we discussed Stuart Hall's argument, plus the male gaze theory and how to formally discuss this - avoiding the trap of writing 'I applied the male gaze theory...' - by looking at two commercial examples:
1: GUNS'N ROSES' Welcome to the Jungle (1987) [video wiki]
With this video we
broke down the media language behind the apparent sexism: our
protagonist is clearly signified by following him and his gaze, even if
the typical rule of thirds is conspicuously NOT applied in the opening
shots (the huge space in the left 2/3 of the frame connoting his
alienation from this 'jungle' - although he does begin more centrally
framed within this fairly long take). His outsider status is neatly
anchored not just by emerging from a Greyhound bus, but also by the
simple, subtle small detail in the mise-en-scene of him chewing a straw -
the hick stereotype!
He is given agency through
cutting from extreme long shot with that uncomfortable framing to a more
centrally framed medium close-up/medium tracking shot, and the
very literal male gaze when we cut from his leering look at the passing
woman's legs and behind to a point-of-view shot positioning the audience
to empathise with him. The woman is not a full character, or person,
simply legs and bum wrapped in a short, tight skirt with high heels; she
is thus objectified.
Blog on... + Exam date
WHAT'S THIS BLOG FOR? Pointers on DCRUP/CRUD + MANGeR! For Q1a (looking at progression from As to A2) thats Digital technology; Creativity; Research + planning; Use of conventions from real media texts; Post-production. For Q1b (examining EITHER AS or A2 production) thats Media Language; Audience; Narrative; GenrE; Representation.
When's the 2018 (CIAE) exam? Monday 4th June, am.
When's the 2018 (CIAE) exam? Monday 4th June, am.
Key Posts for Your Exam Prep!
- Chief Examiner's guide
- DB AS C'work blog: use links lists + EvalQ guides espec
- DB MusiVidz blog: use links lists, EvalQs guides etc
- DBHorror blog: use links lists etc
- Past papers etc [exam board]
- Past papers/Qs compiled
- Postmodernism
- Q1a Guide
- Q1a: Creativity
- Q1a: Creativity posts
- Q1a: Digital posts
- Q1a: Digital Tech.
- Q1a: Post-Production
- Q1a: Post-Production posts
- Q1a: R+P
- Q1a: R+P posts
- Q1a: Use of Conventions
- Q1a: Use of Conventions posts
- Q1b Guide
- Q1b: Audience
- Q1b: Audience posts
- Q1b: Genre
- Q1b: Genre posts
- Q1b: Media Language
- Q1b: Media Language posts
- Q1b: Narrative
- Q1b: Narrative posts
- Q1b: Representations
- Q1b: Representations posts
- Web 2.0
Showing posts with label Mulvey. Show all posts
Showing posts with label Mulvey. Show all posts
Wednesday, 18 January 2017
Thursday, 10 January 2013
Female gaze?
UPDATE, 2015: Rather
than add another post, I'll add to this one which looked at the example
of Magic Mike as an exemplar of an emerging female gaze. That was
rather limited to the notion of objectifying; I've added more below on
an article for Media Magazine by Sean Richardson in which he
challenges us to think more carefully about how a female viewer
(de)constructs and receives media images. Yes, media and not least
cinema remains somewhat patriarchal overall, but it is just too
simplistic to view media entirely through the prism of sexist
objectification.
The Female Gaze: Rethinking Representation
Following quotes are from an article in the always excellent Media Magazine (subscription needed - ask the Librarian or me for login details). Sean Richardson wrote in April 2015 on this topic, starting with a simple statement on the impact of male gaze:
The Female Gaze: Rethinking Representation
Following quotes are from an article in the always excellent Media Magazine (subscription needed - ask the Librarian or me for login details). Sean Richardson wrote in April 2015 on this topic, starting with a simple statement on the impact of male gaze:
Research suggests that advertising campaigns for a female audience are dominated by heterosexual Caucasian size 0 to 2 models. This is a fact, despite what we might think or want, in a multicultural, complex world. Increasingly, accusations have been made by the likes of Naomi Campbell and Dame Vivienne Westwood that representations of women in advertising are too white and nearly exclusively under size 6.
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