Blog on... + Exam date

WHAT'S THIS BLOG FOR? Pointers on DCRUP/CRUD + MANGeR! For Q1a (looking at progression from As to A2) thats Digital technology; Creativity; Research + planning; Use of conventions from real media texts; Post-production. For Q1b (examining EITHER AS or A2 production) thats Media Language; Audience; Narrative; GenrE; Representation.

When's the 2018 (CIAE) exam? Monday 4th June, am.
Showing posts with label Mulvey. Show all posts
Showing posts with label Mulvey. Show all posts

Wednesday, 18 January 2017

Mulvey's male gaze - Guns'n Roses Avicii Miley Cyrus

Lets take a fresh look at the male gaze...

To help refresh our semiotic skills, and as a very practical help for the Y11s, we looked at and wrote in feedback on several rough cuts of Y11 music videos, viewable from the playlist below (you can also comment directly on YT and I can pass this on). I'm awaiting updated cuts at the time of writing.



Along the way, we discussed Stuart Hall's argument, plus the male gaze theory and how to formally discuss this - avoiding the trap of writing 'I applied the male gaze theory...' - by looking at two commercial examples:

1: GUNS'N ROSES' Welcome to the Jungle (1987) [video wiki]


With this video we broke down the media language behind the apparent sexism: our protagonist is clearly signified by following him and his gaze, even if the typical rule of thirds is conspicuously NOT applied in the opening shots (the huge space in the left 2/3 of the frame connoting his alienation from this 'jungle' - although he does begin more centrally framed within this fairly long take). His outsider status is neatly anchored not just by emerging from a Greyhound bus, but also by the simple, subtle small detail in the mise-en-scene of him chewing a straw - the hick stereotype!

He is given agency through cutting from extreme long shot with that uncomfortable framing to a more centrally framed medium close-up/medium tracking shot, and the very literal male gaze when we cut from his leering look at the passing woman's legs and behind to a point-of-view shot positioning the audience to empathise with him. The woman is not a full character, or person, simply legs and bum wrapped in a short, tight skirt with high heels; she is thus objectified.

Thursday, 10 January 2013

Female gaze?

UPDATE, 2015: Rather than add another post, I'll add to this one which looked at the example of Magic Mike as an exemplar of an emerging female gaze. That was rather limited to the notion of objectifying; I've added more below on an article for Media Magazine by Sean Richardson in which he challenges us to think more carefully about how a female viewer (de)constructs and receives media images. Yes, media and not least cinema remains somewhat patriarchal overall, but it is just too simplistic to view media entirely through the prism of sexist objectification.


The Female Gaze: Rethinking Representation
Following quotes are from an article in the always excellent Media Magazine (subscription needed - ask the Librarian or me for login details). Sean Richardson wrote in April 2015 on this topic, starting with a simple statement on the impact of male gaze:
Research suggests that advertising campaigns for a female audience are dominated by heterosexual Caucasian size 0 to 2 models. This is a fact, despite what we might think or want, in a multicultural, complex world. Increasingly, accusations have been made by the likes of Naomi Campbell and Dame Vivienne Westwood that representations of women in advertising are too white and nearly exclusively under size 6.