1B Media Language update

TBC
Briefly:
the overall point is what specific media language makes your text recognisably a music video? M.Lang takes in narrative, representations, editing, mise-en-scene, sound, shots, so as the existing guide highlights, you've got a lot of options for this
A couple of things I'd definitely use though: Vernallis; postmodern theory.

Postmodernism

This is a key topic, and a gift really as far as exam prep AND coursework blogging/Eval is concerned: a complex but digestible idea which invites consideration of conflicting views + arguments. Not surprisingly, I've blogged on this many times; I'll gather links to these below then you can carry on to what has been the main post on this key topic.

http://prodeval.blogspot.com/2012/11/gta5-postmodern-theory-baudrillard.html;
http://prodeval.blogspot.com/2012/06/your-sample-q1a-answers.html;
http://prodeval.blogspot.com/2011/05/1a-1b-guides.html;
http://prodeval.blogspot.com/2012/06/dictionary-of-pomo-terms-alterity.html;
http://prodeval.blogspot.com/2010/05/you-simply-must-read-this.html;
http://prodeval.blogspot.com/2012/05/q1a-guide.html;
http://prodeval.blogspot.com/2012/04/pomo-by-louderthanwar-blog.html;
http://prodeval.blogspot.com/2012/04/slasher-sitcom-holliston-fearnetcom.html;
http://prodeval.blogspot.com/2012/03/q1b-audience.html;
http://prodeval.blogspot.com/2012/03/digitisation-self-published-short-film.html;
http://prodeval.blogspot.com/2011/04/postmodernism.html;
http://prodeval.blogspot.com/2010/04/some-prompts-for-q1a.html;
 

UPDATE 11TH JUNE 2012: single paragraphs on famous postmodern theorists added to the end of this post. Pick one or more + think of how you can apply such ideas to your own work - you don't have to agree; the point you might wish to make can validly be a rejection of the theory (of any theory) ALSO: dictionary of pomo terms added to bottom of post

A PowerPoint on pomo theory: for all your A2 vids, and most of your AS openings, you should be able to apply the concepts of bricolage or pastiche...

Postmodernism theories and texts

View more PowerPoint from raybloggs

http://alleynsmedia.blogspot.co.uk/search/label/Postmodern%20Media is useful.

Strinati's (1995) 5 Key Features of Postmodernism

The following notes are based on the relevant chapter in Dan Laughey's Key Themes in Media Theory, a very useful book as regards the exam...
The concept of postmodernism denies definition to some extent, but Dominic Strinati outlined 5 key characteristics in 1995 that are often cited:

1. Breakdown of the distinction between culture and society
2. An emphasis on style over substance
3. Breakdown of the distinction between high art and popular culture
4. Confusions over time and space
5. Decline of metanarratives ['grand theories such as Marxism, Christianity and ... modernism have lost their currency for modern societies']*

*quoted from pp. 147-148

Jean Baudrillard and Simulacra

Baudrillard is famed for the notorious argument that the Gulf War did not happen, labelling coverage of it an example of hyperreality, or a simulacra:

The Gulf War did not take place, according to Baudrillard, because it was won by the mighty US Air Force before it had begun. The lasting memories of this war for most people were screened images - transmitted via military operations to CNN and other western media - showing how US pilots pinpointed and then bombed Iraqi targets (...) from thousands of miles above land. As such, 'This war is conducted according to the media model: war as a technological relationship ... founded on the abolition of symbolic exchange and the simulation of real communication' (Merrin 2005: 84). This is not a war in the sense of prolonged combat and conflict (the first two world wars, by contrast, really did take place); instead, we experience a virtual war, much like a video game simulates real warfare, and therefore this real-time, media-saturated spectacle is nothing other than what Baudrillard calls a 'non-event'. Subsequent wars in Afghanistan and Iraq amount to 'a rehash of the past, with the same deluge of military forces, bogus information, senseless bombardment, emotive and deceitful language, technological deployment and brainwashing. Like the Gulf War: a non-event, an event that does take place' (Baudrillard 2002: 34). [Laughey, 2007: 151]

A more detailed breakdown (source: http://www.sociology.org.uk/pcpmod.doc) follows:
Www.sociology.org.Uk Pcpmod